Wednesday 18 March 2015

Typography Task


1. Create five justified squares of text, each with its own visual texture. Produce variations of value, density, and transparency by using different type styles (old style italic serifs, uniformly weighted sans serifs, geometric slab serifs, text set entirely in capital letters, and so on). Adjust the light to dark value (typographic colour) of each square by changing letter spacing, paragraph leading, and other attributes.
2. Arrange the five blocks of text inside a ten-inch square. Manipulate the scale and placement of the squares to achieve compositional balance, tension, and depth. Squares can bleed off the edges to reinforce the illusion of amplification and recession. 


 Here is my experimentation in Illustrator of various typographies:


This has helped me in coming to a further understanding of what kind of typography would suit my campaign and make it most effective.

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