Helvetica is a sans-serif font created in 1957 in Switzerland by Max Miedinger and Eduard Hoffman. It's simplicity rose in popularity quickly, becoming a hallmark of International Typographic style during the 20th century and still.Various varieties of the font have been released following it's use for international signage and advertisements; these changes include different weights, sizes and widths. Helvetica's main features which define it include the termination of strokes which leave a a blunt straight edge, a compact yet dense appearance is also highlighted by tight letter spacing within the font. Arguably a similar font could be found in the form of Arial, Microsoft's answer to Helvetica, however style and differences still lie between the two.
From a personal level, I like the font, it's standardised and simple outline is concise and to the point. I think this aspect gives it a timeless minimalistic quality which is forever in style; this is what makes it so attractive to advertisement and brand designers. However Helvetica is so popular I feel to some degree it's at risk of becoming to generic and uninteresting that people will no longer see the beauty of the typeface. However, I would like to experiment with how I could make Helvetica interesting and renewed during the creation of my own project.
Here are some examples of Helvetic used in everyday life:
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