Paul Rand is known for his work on commercial logos. I think his work meets the aims of what corporate companies need, a clever yet simple, noticeable but easily applied design. I do enjoy looking at some of his work such as the IBM Logo, as its playful and stylish. However on the other hand, I don't like all of his work, such as the Next design. Although it meets the concept of a Logo, I feel some of his logos look very outdated, which a logo should not be.
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