Wednesday 25 March 2015

My Final Project Idea

For my proposed project idea I've decided to focus on the human relationship of discovery with digital media taking influence from Garage magazine's computer animation design with Kendall Jenner, Cara Delevingue, Lara Stone, Joan Smalls and Binx Walton. I'm keen to make the design aesthetically pleasing as this is required with advertisements and publicity. With Garage's cover design's I like the way in which they have incorporated digital equipment into fashion; creating a visual metaphor the natural human being combining with the digital age. For my own design I would like to take a slightly wider shot of a model covered in wires to recreate a similar effect.



(GARAGE MAGAZINE - KENDALL JENNER)



(GARAGE MAGAZINE - CARA DELEVINGUE)



(GARAGE MAGAZINE - LARA STONE)



(GARAGE MAGAZINE - JOAN SMALLS)


(GARAGE MAGAZINE - BINX WALTON)

To add further to the design of my digital media campaign I would like to add a glitch effect to the image as I think it links well, and conveys the subject matter of digital media. I would also like to alter the colour of the main image to just black and white as I feel this will highlight the glitch effects colours in a more intense way; making the design stand out more. 


When considering typography I feel the most effective font would be a thin simple design, potentially in black. However I would live to experiment further as I feel other colours such as light blue would also be an effective alternative.

I really like this technologically gritty style of work and I feel it is a simple design style which can be easily transferred into leaflets, posters, banners and teasers. For example with teasers I would like to take shots of  digital media, such as laptops, phones, audio recorders and computer mouses and use these items to replace the model. Therefore the equipment would be covered in wire with the same effect. These teaser designs would then lead up to my final most impacting design of the model ravelled in wires which has finally been engulfed in the discovery of new technology; echoing the festivals aim of discovery.

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