Here is my final poster design incorporating my explored ideas. I've kept the the colour scheme of blue and red as I feel it works well with the crisp white background. It also encourages a minimalist modern feel reflecting the new digital world. I really like the transparency of the squares which combine together to create a simple but creative logo. This is ideal as it can be easily replicated onto my other promotional campaign items. The rest of the artwork on the page is just glitched typography which I think this works well as it highlights the digital creativity of Helvetica and glitch artwork which has prominence in digital graphic design.
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