This is my double-sided flyer design for my promotional campaign, it takes influence from my latter designs and maintains a continuity in design within the project.
The front my flyer design focuses very much on the aesthetics to attract potential festival go-ers. Again I've tried to take a minimalistic approach to reflect a modern digital world; this is also the reasoning for a limited colour scheme of red, blue, black and white. I wanted the logo and typography to be big and bold, so easily seen, which I think has been successful. However to add to the boldness of the flyer I have chosen to add a decoration of graphic art which complements and highlights the colours within the logo and typography to a larger extent. Unusually I have chosen to shape the flyer as square as I feel it correlates nicely with the square shapes within the logo and it also complements the smaller square shapes of the glitch; this neatness of everything linking adds to the minimalistic modern effect I wish to achieve. If printed I would like to use cardboard which has a shine to it, as I feel this would increase the modern and digital feel that I'm attempting to create.
On the information side of the flyer I wanted to continue the style laid out on the front page whilst giving appropriate and clear information; this is why I felt it was necessary to give allocate enough room to the appropriate details. I've continued the style of glitch, through the glitched titles (Date, Time, Website, Location) and through the glitch art which adds the colour scheme to the design but doesn't cover or distract from any important information.
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