Development in Idea

I have now decided to include bring more focus onto the typography by removing the idea of the glitched photograph out of my finalised campaign design. Due to this change I have chosen to run with a colour scheme of blue and red as they are bright primary colours which will stand out on a crisp white background alongside the black bold typography. To start with, I experimented further with the glitch effect, which I had created before in a variation of colours using a scatter brush and a glitching software. This time I kept the colour in a simple black so only the colours blue and red were achieved; matching my desired typography.

My Final Typography for the Promotional Campaign

The initial glitch document created using the scatter brush tool.

The finished glitch document after the software was applied.