Friday, 10 April 2015

Online Banner Design

 This is my online banner design for my promotional campaign, it takes influence from my latter designs and attempts to continue in the style I have created so far. In this online banner I chose to use a glitched typography of the hashtag of the event instead of 'Brighton Digital Festival'. My reasoning behind this is due to the banner being online; the banner presents a tease as its not fully clear what the event is so viewers will be more tempted to look up what the event is which will lead them to more information. I also think the hashtag reflects the feel of modern digital media which I'm trying to achieve. The glitch art extends this style further and maintains a coherent design across my promotional items. I have chosen to add essential information onto the banner, I wanted to keep the glitch art in it's current composition otherwise the banner would look too bland.  Therefore I erased some glitches behind the text, so it would remain clear to read whilst still having the flair of the glitch.

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