Friday 10 April 2015
Online Banner Design
This is my online banner design for my promotional campaign, it takes influence from my latter designs and attempts to continue in the style I have created so far. In this online banner I chose to use a glitched typography of the hashtag of the event instead of 'Brighton Digital Festival'. My reasoning behind this is due to the banner being online; the banner presents a tease as its not fully clear what the event is so viewers will be more tempted to look up what the event is which will lead them to more information. I also think the hashtag reflects the feel of modern digital media which I'm trying to achieve. The glitch art extends this style further and maintains a coherent design across my promotional items. I have chosen to add essential information onto the banner, I wanted to keep the glitch art in it's current composition otherwise the banner would look too bland. Therefore I erased some glitches behind the text, so it would remain clear to read whilst still having the flair of the glitch.
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