Letter-Head Design

Online Banner Design

 This is my online banner design for my promotional campaign, it takes influence from my latter designs and attempts to continue in the style I have created so far. In this online banner I chose to use a glitched typography of the hashtag of the event instead of 'Brighton Digital Festival'. My reasoning behind this is due to the banner being online; the banner presents a tease as its not fully clear what the event is so viewers will be more tempted to look up what the event is which will lead them to more information. I also think the hashtag reflects the feel of modern digital media which I'm trying to achieve. The glitch art extends this style further and maintains a coherent design across my promotional items. I have chosen to add essential information onto the banner, I wanted to keep the glitch art in it's current composition otherwise the banner would look too bland.  Therefore I erased some glitches behind the text, so it would remain clear to read whilst still having the flair of the glitch.

Double-Sided Flyer Design

This is my double-sided flyer design for my promotional campaign, it takes influence from my latter designs and maintains a continuity in design within the project. 

The front my flyer design focuses very much on the aesthetics to attract potential festival go-ers.  Again I've tried to take a minimalistic approach to reflect a modern digital world; this is also the reasoning for a limited colour scheme of red, blue, black and white. I wanted the logo  and typography to be big and bold, so easily seen, which I think has been successful. However to add to the boldness of the flyer I have chosen to add a decoration of graphic art which complements and highlights the colours within the logo and typography to a larger extent.  Unusually I have chosen to shape the flyer as square as I feel it correlates nicely with the square shapes within the logo and it also complements the smaller square shapes of the glitch; this neatness of everything linking adds to the minimalistic modern effect I wish to achieve. If printed I would like to use cardboard which has a shine to it, as I feel this would increase the modern and digital feel that I'm attempting to create.

On the information side of the flyer I wanted to continue the style laid out on the front page whilst giving appropriate and clear information; this is why I felt it was necessary to give allocate enough room to the appropriate details. I've continued the style of glitch, through the glitched titles (Date, Time, Website, Location) and through the glitch art which adds the colour scheme to the design but doesn't cover or distract from any important information.

Change to Poster

I've decided to slightly alter my poster for my final promotional campaign. As my promotional products have expanded its come to my attention that the glitch art I have created is more relevant to my work than the original thin replicated glitch typography; which I personally feel looked slightly outdated. Therefore I decided to replace the typography pattern on the bottom corners of the page with the more minimalistic glitch art. I also feel it's more beneficial as it provides a consistency between each promotional design and continues the concept of digital, modern and minimalistic.

T-Shirt Design

Here is my T-Shirt design for my final promotional campaign. It incorporates my experiments and latter designs so far. The main theme of the T-shirt design focuses around my exploration of glitch art; not only does the glitch design match the logo and digital feel of the campaign, but it provides a style that looks fashionable. With this piece I love the way everything interlinks and becomes a fluent and cohesive design. The colour scheme remains correlates throughout and the shape of the square logo is essentially the same as each glitch but on a bigger size scale. I think the overall design does well in following the style of the promotional campaign package and illustrates a digital feel through its use of glitch art, which was what I was hoping to achieve.

Badges and Sticker Designs

Here are my badge and sticker designs for my final promotional campaign. They are all inspired by my poster design and experiments with glitch graphic design art. I have continued the minimalistic style to reflect the modern digital age, which I think is carried out successfully. The added touch of scan lines to two of the designs adds to the modern digital media feel.

Poster Design

Here is my final poster design incorporating my explored ideas. I've kept the the colour scheme of blue and red as I feel it works well with the crisp  white background. It also encourages a minimalist modern feel reflecting the new digital world. I really like the transparency of the squares which combine together to create a simple but creative logo. This is ideal as it can be easily replicated onto my other promotional campaign items. The rest of the artwork on the page is just glitched typography which I think this works well as it highlights the digital creativity of Helvetica and glitch artwork which has prominence in digital graphic design.

Development in Idea

I have now decided to include bring more focus onto the typography by removing the idea of the glitched photograph out of my finalised campaign design. Due to this change I have chosen to run with a colour scheme of blue and red as they are bright primary colours which will stand out on a crisp white background alongside the black bold typography. To start with, I experimented further with the glitch effect, which I had created before in a variation of colours using a scatter brush and a glitching software. This time I kept the colour in a simple black so only the colours blue and red were achieved; matching my desired typography.

My Final Typography for the Promotional Campaign

The initial glitch document created using the scatter brush tool.

The finished glitch document after the software was applied.

Typography for the Final Promotional Campaign

I've decided to include an artistic aspect into my typography for my final promotional campaign. I experimented by using a simple and modern font and glitching it to reflect that of the modern media and digital world. My particular favourites are the documents using the green and purple colour scheme and red and blue colour scheme, as I think they stand out and contrast the best, which will be ideal for my campaign project.

These are my experimental takes on glitches incorporating various Helvetica typography and colour:

Organising Typography

By using Adobe Illustrator I experimented with the font Helvetica in various colours, sizes and compositions. In my first piece I grouped the letter M together in red, blue and yellow and replicated this until and pattern was created. I like this piece as I feel the crisp white background highlights the primary colours of the M's. By using just the letter M it also creates a zig zag pattern to add to the depth of the creativity within the piece, which I think echoes work by minimalist graphic designers. By creating this document it allowed me to achieve greater understanding of colouring and alternating typography and using the grouping tool effectively. 

In my second piece I was able to create a random composition and sizing of typography by creating a scatter brush, which helped me understand Adobe Illustrator a lot better. I really like the way in which areas heavy of text create a black blotching effect just like if an ink pen was being used. I'm also attracted to the idea of making art out of typography instead of just plain boring writing on a page.